BY JAY AQUINO

MAY 2, 2024

Barbie mania may be winding down, but Rolex has just dropped a timepiece that’s keeping the party alive. Enter the Cosmograph Daytona, reimagined in a Barbie-inspired design that’s as bold as it is unexpected. Though some might argue that Rolex is fashionably late to the Barbiecore trend, the luxury watchmaker has certainly made a splash with this audacious creation.

Photo credit: @insaneluxurylife and @watchanalytics 

Details on this pink-hued stunner are scarce, fueling speculation that it might be an elaborate late April Fool’s joke. The buzz started on Instagram, with accounts like @insaneluxurylife (boasting 859K followers) and @watchanalytics (with 161K followers) sharing glimpses of the watch. But if the rumors are to be believed, here’s what we know: The watch sports a blush pink alligator strap, an 18k gold case and hands, and a bezel adorned with baguette-cut pink sapphires. The lugs? They’re encrusted with brilliant-cut diamonds, making this timepiece a real showstopper for those who aren’t afraid to wear their love for pink on their wrist.

This isn’t Rolex’s first foray into the world of pink watches, though. We’ve seen fashion icons and entrepreneurs flaunt custom pink-dialed Rolex Submariners, but those were bespoke creations, not official releases. For something more mainstream, there’s the Oyster Perpetual 31 with a pink dial—though it doesn’t come close to the full-on pink extravaganza of the Barbie Daytona.

In many ways, this new Daytona feels like the ultimate homage to Barbie herself—a glamorous “It Girl” who’s never been afraid to embrace color and sparkle. But let’s be real: while some will see it as a fun, fearless statement piece, others might find it a bit over the top. Whether you love it or hate it, there’s no denying that the Barbie Daytona is a conversation starter.

Photo credit:  @superwatchman

Discover Rolex's Cosmograph Daytona here.