BY JAY AQUINO

JANUARY 3, 2026

Founded in Copenhagen in 1993 by brothers Klaus and Preben Samsøe, Samsøe Samsøe began as a small jewellery store before evolving into a contemporary fashion house. Today, the brand offers ready-to-wear clothing, footwear, and accessories for both men and women, with its Scandinavian heritage remaining central to its identity.

Positioned at the intersection of Nordic minimalism and urban street style, Samsøe Samsøe’s approach to design is purposeful rather than purely aesthetic. Its minimalism is functional and wearable, shaped by everyday life in Copenhagen. Every collection is designed with real routines in mind—commuting, working, socialising, and everything in between.

Clean lines, relaxed tailoring, and understated colour palettes form the foundation of the brand’s signature aesthetic. Silhouettes feel effortless and refined, never overdesigned or attention-seeking. Each piece is created to work in conversation with the rest, encouraging a considered, versatile wardrobe built to last.

Sustainability is another defining pillar of the brand. Samsøe Samsøe integrates recycled, organic, and responsibly sourced materials throughout its collections, while continuously working to reduce its environmental impact across production processes. This commitment reflects a broader philosophy of conscious design, focused on creating garments that endure in both quality and relevance.

Discover Samsøe Samsøe here.