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Maison Kitsuné Touches Down At SM Mall Of Asia

For over 20 years, Maison Kitsuné has occupied a unique space in the global fashion landscape.

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BY JAY AQUINO JANUARY 3, 2026


Parisian fashion label Maison Kitsuné continues its quiet yet confident global expansion with the opening of its newest boutique at SM Mall of Asia, marking the brand’s second store in the Philippines following its debut at Shangri-La Plaza. It’s a strategic and culturally attuned move—one that reflects the brand’s growing resonance with the country’s increasing demand for fashion.




For over 20 years, Maison Kitsuné has occupied a unique space in the global fashion landscape. Born from a dialogue between Parisian elegance and Tokyo’s modern vibe, the independent fashion house has built its identity not through hype, but through consistency, cultural curiosity, and a deeply wearable approach to design.


Since its inception, Maison Kitsuné has steadily grown its network of directly owned and operated stores across key cultural capitals, including Paris, New York, Tokyo, Seoul, Beijing, and Los Angeles, alongside more than 400 points of sale worldwide and a strong online presence through its e-commerce platform.

With this latest opening, Maison Kitsuné is reinforcing its connection with a community that values style rooted in culture, versatility, and authenticity. In a market ready for thoughtful, globally minded fashion, the fox has found another home.



Discover Maison Kitsune here.


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