BY JAY AQUINO

11 hours ago, Omega made waves in the watch world by unveiling their latest collaborative masterpiece with Swatch: the Omega Bioceramic Watch, featuring none other than Snoopy, NASA's beloved Safety Ambassador since the 1960s. This non-limited edition timepiece captures Snoopy in a whimsical moment, caught mid-slumber on the moon phase disc. Its pure white color scheme pays homage to the full moon, adds a poetic ode to space exploration, and features a beloved comic strip character, making it one of the most iconic complications.

Snoopy's presence in the design isn't new for either Swatch or Omega. Back in Baselworld 2015, Omega commemorated the 45th anniversary of the safe return of the Apollo 13 crew with the limited edition Omega Speedmaster Apollo 13 Silver Snoopy Award. In 2020, Omega launched a 50th-anniversary Snoopy Speedmaster to celebrate the day since Nasa gave Omega the Silver Snoopy Award. Swatch, on the other hand, teamed up with Peanuts to create playful watches featuring Charlie Brown's delightfully dysfunctional baseball team.

Photo credit: Swatch

The connection between Omega and Snoopy runs deep. It traces back to the 1960s, when Charles M. Schulz, the creator of Peanuts, began drawing Snoopy on the moon. Omega's involvement started in 1965 when NASA qualified the Omega Speedmaster for all manned space missions, a feat unmatched by Rolex and Longines. In recognition of the Speedmaster's crucial role in the Apollo 13 mission, NASA awarded Omega the prestigious Silver Snoopy Award in 1970. However, it wasn't until 2003 that Omega released its first Speedmaster, featuring Snoopy himself.

This watch is indeed beautiful, as it showcases the playful spirit of Omega with a design that's both quirky and competitive. Just as Oris created a watch around Kermit The Frog and Rolex released a Mickey Mouse watch, this Snoopy-themed timepiece adds a touch of whimsy to the watch world. In addition, this watch features a hidden quote from a Snoopy comic strip revealed on the subdial under a UV light, nestled amidst crescent moons and stars. Each dial proudly displays the Omega x Swatch branding, the iconic Speedmaster logo, and the MoonSwatch logo. The watch features a box-shaped biosourced glass construction, with the etched "S" in the center paying homage to Swatch's logo. The fine circular pattern on the dial outer ring, recessed subdials, sharp lug construction, and the iconic “dot over 90” detail on the tachymeter-scaled Bioceramic bezel all contribute to its unique appeal. Additionally, the indexes, hour and minute hands, and the chronograph seconds hand sport Grade A Super-LumiNova®, ensuring a perfect glow in the dark.

Discover the watch here.