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Giovanna Engelbert's Jaw-Dropping Revival Of The 128-Year-Old Swarovski Brand

Her appointment wasn’t merely a change in leadership; this marked a significant chapter in Swarovski’s narrative.

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BY JAY AQUINO

JULY 5, 2024


Swarovski, an iconic brand with a rich history spanning 128 years, has navigated the dynamic landscape of the fashion and luxury world, experiencing both triumphs and challenges along the way. In a pivotal moment in 2020, the brand underwent a transformative change with the appointment of Giovanna Engelbert as its Global Creative Director. Engelbert, a seasoned creative with over two decades of experience in the publication and fashion industry, brought a fresh perspective and innovative vision to the brand. Her appointment wasn’t merely a change in leadership; this marked a significant chapter in Swarovski’s narrative, breathing new life into the brand’s identity.