Watches & Wonders 2024: ArtyA Celebrates Its 15th Anniversary With A Heavenly Timepiece
Its minimalist aesthetic features intricate skeletonization within, showcasing the brand's mastery of horological mechanics.
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BY JAY AQUINO
MAY 1, 2024
This year, ArtyA celebrates its 15th anniversary with a bold debut at Watches & Wonders, unveiling the ‘Purity Stairway To Heaven’—a steel watch that encapsulates the brand’s journey and innovation. The iconic timepiece introduces ArtyA's new exclusive Swiss-made 2-hands manufacture movement, a masterpiece that is both simple in design and complex in execution.
The watch’s minimalist aesthetic features the intricate skeletonization within, a testament to ArtyA’s expertise in horological mechanics. At its core are two parallel barrels with elongated springs, ensuring a smooth and consistent energy flow, while the suspended escapement offers a captivating visual experience, beating at a precise 4 Hz.
The Purity Stairway To Heaven doesn’t just impress with its mechanics; the watch’s surfaces play with light through a mix of matte and glossy textures, creating a dynamic interplay of light and shadow. The movement seamlessly integrates with the case, which features a combination of brushed, diamond-polished, and iron-microblasted finishes. To commemorate their 15th anniversary, ArtyA also pays homage to their pioneering work with carbon fiber by incorporating carbon inserts into the design. The entire Purity collection, while artistically stunning, is also designed with functionality in mind, emphasizing everyday wearability without compromising on luxury.
Photo credit: Watches & Wonders / ArtyA
Technical Information
Functions: Hours and minutes, offset to spotlight the Stairway To Heaven.
Dimensions: 40 mm
Case: Ceramic white
Case back: Open, screw-in with ArtyA© case screws
Water resistance: 5 ATM, equivalent to 50 meters
Movement: Swiss Manufacture; designed, developed and manufactured in Switzerland exclusively by and for ArtyA and Telos. Superior chronometric reliability thanks to the dual barrel torque.
Diameter: 31.4 mm.
Thickness: 7 mm.
Jewels: 22
Components: 134
Torque: 820 gf.mm
Frequency: 4 Hz
Power reserve: 72 hours
Dial: Satin-brushed, diamond-polished, various colors
Strap: ArtyA rubber, integrated; or hand-finished calfskin, pin buckle
Series: 99 pieces per configuration
Discover the Purity Stairway To Heaven Steel here
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