BY JAY AQUINO

JANUARY 6, 2025

Fashion relies heavily on visual communication. We are in an era where aesthetics are designed to capture our attention in the blink of an eye, it’s easy to forget that behind every image and garment stands a visionary—someone who works tirelessly to create the best clothes you’ll ever wear.

Jacob Cruz, the founder of the streetwear label Richboyz, has emerged as a pioneer in the new wave of streetwear in the Philippines. Richboyz has effortlessly cultivated a cult-like following through its meticulously crafted visual identity and designs, fostering a community that finds a sense of belonging in its simplicity and style. They have successfully tapped into the desire for something beyond just clothing, creating a space where young, fashion-conscious individuals can connect over shared aesthetics and values.

IMAGE SOURCE: RICHBOYZ

Richboyz aims to produce streetwear that resonates deeply with its audience. The synergy between its clean, minimalist designs and the spirit of the community it represents has become its most compelling voice. This combo has fueled an organic, almost magnetic following, with fans eagerly anticipating each new collection.

Despite the blistering heat of the Philippines, the brand has successfully turned hoodies and sweatpants into must-have items. The local market has fully embraced the streetwear aesthetic, even in a year-round tropical climate. According to Statista, the market for jerseys, sweatshirts, and pullovers is projected to generate over $226 million by the end of the year, with the demand for locally-made streetwear steadily rising. Richboyz is perfectly positioned to capitalize on this trend, offering Filipinos a brand they can truly call their own.

The brand isn’t just about the clothes it produces; it’s about the world it has built around them. Take, for example, the Richboyz University collection, which draws inspiration from classic collegiate aesthetics. This approach mirrors the collection of global streetwear brands, such as MSGM’s “Dreamers University” collection from Fall/Winter 2023, inspiring a collective sense of unity among its followers.

IMAGE SOURCE: RICHBOYZ

As the brand progresses into new collections and broader horizons, its founder Jacob Cruz and the creative minds at the heart of it continue to evolve the story of Richboyz. The brand started with a simple vision, but it has undeniably transformed into something much bigger— a movement that continues to resonate with a generation that values not just what they wear, but what it stands for. 

Knitted Summer Shorts - 2,500 PHP

IMAGE SOURCE: RICHBOYZ

Drop Shoulder Tee - 1,300 PHP

IMAGE SOURCE: RICHBOYZ

Hoodie - 3,000 PHP

Image source: Richboyz

Sweatpants - 2,000 PHP

IMAGE SOURCE: RICHBOYZ

Discover Richboyz here.