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A Dangerous Wonderland With MSGM’s Fall/Winter 2025 Collection

As someone who’s worn several MSGM pieces, I can say this collection is their way of saying goodbye to their usual, more playful route.

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BY JAY AQUINO

JANUARY 27, 2025


"Oh dear! Oh dear! I shall be too late!" says the Rabbit. This famous line from Alice in Wonderland comes to mind when considering the MSGM Fall/Winter 2025 collection—though, unlike the frantic Rabbit, the models don’t seem to be running late at all instead, they appear calm and collection in outfits partly inspired by the whimsical world of Lewis Carroll's classic.


Alice in Wonderland is one of my favorite books, and I’ve read it countless times, always falling in love anew with its enchanting story and eccentric characters. Drawing inspiration from such a timeless tale may seem straightforward, but MSGM takes it a step further by blending influences from unexpected sources. Their Fall/Winter 2025 collection pulls from films like Donnie Darko and Gummo—a risky move, as these films span very different genres. According to the brand’s website, the collection visually and thematically explores societal collapse, destruction, and defiance, ultimately creating a fusion of psychedelic and punk aesthetics.


Some of the best pieces include jackets with a cat-fur-like texture, nodding to the Cheshire Cat, and vibrant plaid shirts with matching shorts that would feel right at home on the Mad Hatter. But the true focus of the collection is on the Rabbit itself. The collection features knitted shirts with bunny silhouettes, intarsia rabbit jumpers, and watercolor rabbit prints. It also includes washed, marbled denim, wrinkled tailoring, and hand-crafted details—like gugliatura and sherpa jacquard—that add a sense of irregularity and depth to the designs.


What truly sets this collection apart is how MSGM reimagines psychedelic and punk aesthetics with youthful energy. The result is a series of pieces that feel fresh, quirky, and full of life. As someone who’s worn several MSGM pieces, I can say this collection is their way of saying goodbye to their usual, more playful route. It leans into a darker, more rebellious energy that could very well redefine the MSGM man. The creation of this collection is a bold move, especially considering the current state of the luxury fashion industry, but that’s exactly what makes MSGM so admirable: they’re unafraid to take risks and venture down the rabbit hole, just like Alice did.


IMAGE SOURCE: MSGM

IMAGE SOURCE: MSGM

IMAGE SOURCE:

Discover the MSGM Fall/Winter 2025 collection here.


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