BY JAY AQUINO

Miu Miu here, Miu Miu there—Miu Miu is everywhere! The fashion house, long recognised as Prada's rebellious younger sibling, has once again seized the spotlight. Ever since male models walked the Fall/Winter 2022 show, Miu Miu's has become unstoppable—a development that comes as no surprise to those in the know. The brand's return to menswear has been eagerly anticipated, a nod to its early days when Miu Miu had a dedicated menswear line.

For starters, Miu Miu did not necessarily bring back its menswear line. According to Gordon Ng of Female Mag, it’s the founder/creative director's, Miuccia Prada's, bold response to the growing demand for gender fluidity in fashion. The Fall/Winter 2022 collection is not just about clothes; it's about redefining norms and creating pieces that people genuinely want. This concept set the fashion world into a frenzy, and a new wave of consumers came rushing to the door wanting to be part of his sartorial evolution.

Miu Miu's strength lies in its ability to adapt to the ever-changing landscape of consumer demands, not just predicting what their audience will want next, but actively shaping who the next Miu Miu customer will be. Throughout time, the definition of a Miu Miu girl has changed—it's no longer a girly girl; she now embodies freedom and fearlessness—traits that resonate deeply in today's culture. This shift in identity is reflected in the brand’s latest collections, which feature more masculine and gender-fluid silhouettes designed with a unisex appeal in mind.

Photo credit: Tsao Yuning

But what about the Miu Miu boy? To us, the Miu Miu boy embodies confidence, charisma, and an open mind. He’s ambitious, unafraid to stand out, and challenges the conventional notions of masculinity. Rather than conforming to society’s expectations, he defines masculinity on his own terms, with a style and attitude that’s distinctly his.

Picture work jackets, hoodies, and blazers rendered in deep blue, grey, and brown hues. These pieces might seem familiar—akin to what you might find at Nike or Uniqlo—but Miu Miu elevates them to a whole new level. The designs are simple yet sophisticated, and they speak to a broad audience, from the everyday man to the uptownman of the world. 

Miu Miu's influence extends beyond the runway. Korean influencer Seugju Han, Thai actor Pongtiwat Tangwancharoen, and Japanese actor Yoji Iwase have all been spotted sporting the brand, further cementing Miu Miu's status as the new go-to for fashion-forward men. Miu Miu is not just rewriting the rules of menswear; it’s redefining what it means to be bold, confident, and unapologetically unique. As the Miu Miu boy steps into the spotlight, he represents a new era of style—one that breaks boundaries and embraces individuality. This is just the beginning of his journey, and the world is ready to follow.

Photo credit: Pongtiwat Tangwancharoen

Photo credit: Seunju Han

Discover Miu Miu collection here.